How has social Merida use as a marketing and distribution tool changed Dissertation

How has social Merida use as a marketing and distribution tool changed the way we consume audio visual media, and what effect ha - Dissertation Example Moreover, the aim of the study which has been achieved was to understand social media as a marketing and distribution tool. Using an interview question based on 11 questions, 8 respondents from UK, the study found that social media has brought a major influence on each of the music industry players, artists, distributors and audiences. Some of the respondents including artists and listeners described about social media positive influence, while the others like distributors claimed that social media has negatively affected them. The study concludes that that social media has become one prominent element in the music industry and it’s affects on participants of the industry are quite prominent. Affects like artist promotion and free access download for listeners are quite prevalent through social media on music industry. Table of Contents Acknowledgement 2 Abstract 3 Chapter 1: Introduction 6 Chapter 2: Literature Review 11 Chapter 3: Research Methodology 23 Chapter 4: Findings and Discussion 29 Chapter 5: Conclusion and Recommendations 41 List of References 44 Appendix A: Interview Guideline 46 Chapter 1: Introduction 1.1. ... The research done by Kaplan & Haenlein (2010) illustrates that the older forms of media were not communication but in fact were information channels, where one would deliver and the rest would simply listen. What social media has done is that it has initiated two sided communication, where the listener can be the speaker or deliverer at the same time. Kaplan and Haenlein (2010) define that â€Å"Social media is a group of internet based applications that builds on the ideological and technological foundations of Web 2.0, and it allows the creation and exchange of user-generated content†. The term Web 2.0 refers to websites with which users can connect to the World Wide Web, and the content available on the website is not restricted to a single source or person (Kaplan & Haenlein, 2010). Social media has not only changed the way people used to interact or share their feelings and experience, but has changed the way people used to perceive, behave and act. Margiotta (2012) under lines the fact that with such easy access to information and other people, it is hard to confine them to a single brand, a single website or a single interest. The time when sellers used to dominate and purchasers used to follow them is way gone. With the power of social media, the table has been turned a whole 180 degree, and brand loyalty is diminished by the emergence of customer interest and satisfaction. Also, it is evident that with greater awareness of products in the market, through word of mouth and blogging on the social media websites, it is now far more difficult to expect users to follow the sellers (Margiotta, 2012). It has been found by several researchers including Elberse (2010), Noteberg

Information Engineering Essay Example | Topics and Well Written Essays - 1000 words

Information Engineering - Essay Example cus, it was soon found out by the White brothers that they had a winning business formula and were able to expand their business through acquiring new premises at different locations in the United Kingdom. By the end of 2008, White & White Theatre Group became an established cinema group with five cinemas in London, two in Brighton, and one in Portsmouth. At present, White & White Theatre Group is one of the leading cinema groups in the United Kingdom. The time when the White brothers launched their first cinema at Great Portland Street, they did not feel any need of using information technology in their newly established business. As a result, all the management and operational tasks were carried out using manual systems. As the White brothers expanded their business by increasing the number of cinemas, they knew there was a need to improve reporting but considering the high profits in the eighties, they did not show enough enthusiasm to really address improvements. Each cinema was run as a separate small business, with the cinema site manager being responsible for all operations on their site. Tickets for each show were sold using ticket books. As a result of significant advancements in information technology and an increase in use of personal computers in the 1990’s, it became unavoidable for the White brothers to run their business using information technology. Electronic Cash Registers were launched in all cinemas in the nineties, and in the late nineties, personal computers were introduced for word processing and spreadsheets. The company also gained capability of internet presence but only for advertising purposes rather than tickets sales which were done through telephone or in person. With the rapid growth of competition from other cinema chains, especially from multiplex cinemas showing the similar types of films found in White & White Theater Group programmes, nowadays the profits are falling day by day. At present, the top management is deeply